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The six instruments

Assessment

The Hogan Assessment

A view of a leader’s natural strengths, the traits that may derail them under stress, and the values that drive them.

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What it is

The Hogan Assessment is a leadership development tool that gives a leader an in-depth view of their strengths, their potential derailers and their core values.

Its research-backed approach makes it well suited to developing self-awareness, aligning a leader with the goals of the organization and guiding personal and professional growth.

What it measures
Natural strengths (Hogan Personality Inventory, HPI), personality aspects that may become exaggerated under stress (Hogan Development Survey, HDS) and core values and drivers (Motives, Values, Preferences Inventory, MVPI).
When we use it
In the coaching process and in leadership development programs, to give a leader a view of strengths, potential derailers and core values.
Where it sits
This instrument is used inside the coaching process. The full coaching process

What it gives a leader

  1. Self-awareness and authentic leadership

    The Hogan Personality Inventory (HPI) gives a leader a clear view of their natural strengths, the traits they show in everyday situations and how others perceive them.

  2. Identifying potential derailers in high-pressure situations

    The Hogan Development Survey (HDS) looks at the aspects of personality that may become exaggerated under stress.

  3. Aligning leadership style with motivational drivers

    The Motives, Values, Preferences Inventory (MVPI) looks at what truly motivates a leader: their core values and drivers.

  4. Cultivating strategic, adaptive leadership

    By showing strengths and areas for development side by side, Hogan helps a leader create a targeted development plan that emphasizes adaptability and strategic growth.

Taken together, Hogan gives a leader a foundation for growing with self-awareness, resilience and alignment to the organization’s goals: the basis of leadership development that lasts.

All six instruments

Common questions

What does the Hogan Assessment measure?

Natural strengths (Hogan Personality Inventory, HPI), personality aspects that may become exaggerated under stress (Hogan Development Survey, HDS) and core values and drivers (Motives, Values, Preferences Inventory, MVPI).

When is the Hogan Assessment used in coaching?

In the coaching process and in leadership development programs, to give a leader a view of strengths, potential derailers and core values.

Who is executive coaching for?

CEOs and senior leaders, and their teams. Each of the three coaches held senior operating roles before coaching, so the conversation is with someone who has sat where you sit.

How do I start?

With a short note through the form on this page, saying what you are facing. A coach replies personally.

Is executive coaching confidential?

Yes. All coaching conversations are completely confidential. Information is shared only with explicit written consent, and written agreements protect your privacy and intellectual property. The one exception is a legal obligation to report an immediate risk of harm.

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Your note reaches the coaches directly. No assistants in between.

  1. One of the three coaches reads this personally. Not an assistant, not a funnel.
  2. A personal reply. Direct, from the coach who fits.
  3. A confidential first conversation. The confidentiality policy

Anna Maria’s clients have included

L'Oréal Adidas Intel Bill & Melinda Gates Foundation Shiseido Sodexo

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What would you like to work on? So it reaches the coach who fits.

Common starting points

Leadership transition

Executive presence

Strategic leadership

Women in leadership

Executive team coaching

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