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The six instruments

Assessment

The Hogan Assessment

A view of a leader’s natural strengths, the traits that may derail them under stress, and the values that drive them.

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What it is

The Hogan Assessment is a leadership development tool that gives a leader an in-depth view of their strengths, their potential derailers and their core values.

Its research-backed approach makes it well suited to developing self-awareness, aligning a leader with the goals of the organization and guiding personal and professional growth.

What it measures
Natural strengths (Hogan Personality Inventory, HPI), personality aspects that may become exaggerated under stress (Hogan Development Survey, HDS) and core values and drivers (Motives, Values, Preferences Inventory, MVPI).
When we use it
In the coaching process and in leadership development programs, to give a leader a view of strengths, potential derailers and core values.
A person looks at a wall with three tall shapes: one upright, one leaning, one with a dot at its centre

What it gives a leader

  1. Self-awareness and authentic leadership

    The Hogan Personality Inventory (HPI) gives a leader a clear view of their natural strengths, the traits they show in everyday situations and how others perceive them.

  2. Identifying potential derailers in high-pressure situations

    The Hogan Development Survey (HDS) looks at the aspects of personality that may become exaggerated under stress.

  3. Aligning leadership style with motivational drivers

    The Motives, Values, Preferences Inventory (MVPI) looks at what truly motivates a leader: their core values and drivers.

  4. Cultivating strategic, adaptive leadership

    By showing strengths and areas for development side by side, Hogan helps a leader create a targeted development plan that emphasizes adaptability and strategic growth.

Taken together, Hogan gives a leader a foundation for growing with self-awareness, resilience and alignment to the organization’s goals: the basis of leadership development that lasts.

All six instruments

Where it sits

Inside the coaching process

This instrument is used inside the coaching process, at the assessment step. The full coaching process

  1. Two people sit across a small table, hands open towards each other

    In this first meeting we establish a strong connection and clear alignment. We explore your goals, discuss what success looks like for you and make sure we are a good fit for the work ahead. This foundation sets the stage for work that has an effect.

  2. A person looks down at a sheet with a six-sided profile drawn on it

    Using a trusted assessment, we look closely at your strengths, your growth areas and your natural tendencies. These insights give you a deeper understanding of your own leadership style, and help us identify the specific areas that will support your growth and resilience.

  3. A seated person listens while three people wait in turn to speak

    We collect feedback from the people who work closely with you: your colleagues, direct reports and supervisors. These insights give a rounded view of how others perceive your impact, which helps us pinpoint the key areas for development and for alignment with organizational goals.

  4. Two people at a table trace a path with three marks along it

    Together we design a personal development plan with concrete steps, timelines and measurable goals. The plan keeps you focused and makes sure each step aligns with your professional goals and your organization’s priorities.

  5. A person stands speaking with an open hand while another sits back and listens

    Our regular sessions give you the support, accountability and feedback needed to address challenges and refine your strategies. This is where the real change happens, as we translate insights into steps you can act on that make a lasting difference.

  6. Two people look at a wall with two six-sided shapes, the second larger, one pointing at it

    Midway through, we pause to review your progress. This is a chance to recognize what has been achieved, work through any obstacles and make sure your development plan is still aligned with your goals. We adjust as needed to keep you moving forward with confidence.

  7. A person strides forward on a wide path with three people following, a flag behind them

    As the formal coaching concludes, we outline a clear plan for continuing your growth and applying your insights on your own. This path forward equips you to sustain and build on your progress long after our sessions end.

Common questions

What does the Hogan Assessment measure?

Natural strengths (Hogan Personality Inventory, HPI), personality aspects that may become exaggerated under stress (Hogan Development Survey, HDS) and core values and drivers (Motives, Values, Preferences Inventory, MVPI).

When is the Hogan Assessment used in coaching?

In the coaching process and in leadership development programs, to give a leader a view of strengths, potential derailers and core values.

Who is executive coaching for?

CEOs and senior leaders, and their teams. Each of the three coaches held senior operating roles before coaching, so the conversation is with someone who has sat where you sit.

How do I start?

With a short note through the form on this page, saying what you are facing. A coach replies personally.

Is executive coaching confidential?

Yes. All coaching conversations are completely confidential. Information is shared only with explicit written consent, and written agreements protect your privacy and intellectual property. The one exception is a legal obligation to report an immediate risk of harm.

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Your note reaches the coaches directly. No assistants in between.

  1. One of the three coaches reads this personally. Not an assistant, not a funnel.
  2. A personal reply. Direct, from the coach who fits.
  3. A confidential first conversation. The confidentiality policy

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Common starting points

Leadership transition

Executive presence

Strategic leadership

Women in leadership

Executive team coaching

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