Executive Coach · Senior Partner, North America
Anna Maria Casas Rudbeck
Former CFO, Sage · among the first executive coaches in Germany
Confidential · A coach replies personally
Brought in for Executive Coaching · Executive Leadership Transition · Executive Team Coaching · Women as Leaders · Executive Presence and Communication · Conflict Resolution
Anna Maria’s clients have included
- L’Oréal
- SkinCeuticals
- Shiseido
- Adidas
- Mercedes Benz
- Heraeus
- Intel
- Brenntag
- Sodexo
- Johns Hopkins Applied Physics Laboratory
- Bill and Melinda Gates Foundation
Named on her own profile. Coaching is confidential.
Anna Maria Casas Rudbeck is a Senior Partner at Perspectives Work for North America, and one of the first professionals to establish executive coaching in Germany.
With over three decades of international experience, she has worked with executives and organizations in technology, finance, consumer goods and non-profits to design and carry through leadership and change initiatives that last. Her approach combines coaching expertise with global business experience.
Approach
She works with senior leaders and teams on complex challenges, meaningful change and sustainable growth. She starts from what each client needs and builds the approach around it: questioning assumptions, using action learning, and creating settings in which people take up their own leadership. She holds that every person, team and organization can grow by taking in new perspectives and acting on them.
Background
Before coaching, Anna Maria held senior leadership roles, including CFO positions, at Ascom and Sage. Her career spanned several countries and cultures. She led strategic repositioning, improved organizational effectiveness and aligned teams around shared goals; she introduced new finance and HR systems, coached leadership teams through transitions and led culture change to match strategy.
In Anna Maria’s own words
“I believe self-awareness is the cornerstone of meaningful growth and authentic living. By understanding ourselves, our values, emotions, strengths, and blind spots, we gain the clarity to navigate life with intention. It is through this deeper awareness that we unlock the power to make choices that align with who we truly are, rather than reacting to circumstances or external expectations.
Freedom of choice is one of the greatest gifts we possess. It allows us to take ownership of our lives, chart our unique path, and shape our future. When we pair self-awareness with the freedom to choose, we step into a space of boundless possibility. In this space, we can respond to challenges with resilience, nurture relationships with authenticity, and pursue goals that bring fulfillment.”
Career, education, certifications and sectors
Career
- Faculty member, Duke Corporate Education, since 2020.
- Executive coach, CoachSource, since 2011.
- Founder, Perspectives Work, since 2009.
- Executive coach and partner, International Coaching, Wiesbaden then Washington, 2000 to 2009.
- CFO Central Europe, Sage, Frankfurt, 1998 to 2000.
- Financial controller and European project leader, Nike, Germany, 1996 to 1998.
- Finance and human resources director and deputy general manager, Ascom, Frankfurt, 1993 to 1996.
- Controller for the European subsidiaries, Ascom, Zurich, 1988 to 1992.
Degrees
- Master of Studies in Social Innovation, University of Cambridge Judge Business School
- B.S. in Business Administration, City University
- Business Administration and Management, Universidad de los Andes
Programs
- Executive development programs in change management and negotiation, Stanford University
- Leadership development, Center for Creative Leadership
- Co-active coaching, The Coaches Training Institute
- Executive personality dynamics, International Gestalt Institute
- Neuro-linguistic programming (DVNLP), Germany
Certifications
- Hogan Leadership Assessments
- 360° Social and Emotional Competency Inventory (ESCI)
- Lumina Spark
- Myers-Briggs Type Indicator (MBTI)
- Conflict Dynamics Profile
- Change Style Indicator
- Lumina Emotion
Sectors
Retail/Consumer Goods · Technology · Pharma · Manufacturing · Professional Services · Research · Non for Profit
Writing
Leadership Has No Gender
Gender equality is vital for us all and essential for a more equitable future.
Read the article →In her clients’ words
In my 30+ year career as CHRO, I met, interviewed and hired many executive coaches to work with executive teams. Anna Maria is truly in a class by herself. I saw first-hand the positive impact she had on individual executives. In my case, she had a transformative impact on my leadership effectiveness.
Her experience, perceptiveness, and the assessment tools she leveraged enabled her to quickly identify issues that had been impeding my effectiveness as a leader. Anna Maria helped me understand how my past experiences shaped how I viewed my environment and interactions with others to my detriment. As we worked through those issues, Anna Maria was compassionate, supportive, and firm. She helped me identify and implement strategies for resolving those issues while constantly challenging me not to rely on old patterns and to do the hard work of actually changing my mindset.
As I had hoped, working with Anna Maria gave me the tools to become a much better leader. What I hadn’t expected was that I would also become more confident and fulfilled both professionally and personally.
Anna is an exceptional coach whose approachable and practical style has been key to my personal and professional growth. With a broad and holistic perspective, they’ve guided me through challenging moments, helping me make crucial decisions with greater awareness and confidence. Their ability to balance pressure and focus on building emotional intelligence has empowered me to face complex challenges with greater resilience, turning obstacles into opportunities for growth.
From Anna Maria’s clients. Names withheld. Coaching is confidential.
Three executive coaches, working across three continents, each with over three decades of experience, two of them among the first in Germany.
Common questions
What did Anna Maria Casas Rudbeck do before executive coaching?
She held senior leadership roles including CFO positions at Ascom and Sage, across several countries and cultures.
Where does Anna Maria Casas Rudbeck coach, and in which languages?
Her remit is North America, and she works with leaders wherever they are, in English, German, Spanish and Swedish.
Which coaching credentials does Anna Maria Casas Rudbeck hold?
A Fellow of the Institute of Coaching, an ICF coach, and a Master of Studies from Cambridge Judge Business School. She was among the first to establish executive coaching in Germany.
Who has Anna Maria Casas Rudbeck worked with?
Recent clients include L’Oréal, SkinCeuticals, Shiseido, Adidas, Mercedes-Benz, Heraeus, Intel, Brenntag, Sodexo, Johns Hopkins Applied Physics Laboratory and the Bill and Melinda Gates Foundation.
Is executive coaching confidential?
Yes. All coaching conversations are completely confidential. Information is shared only with explicit written consent, and written agreements protect your privacy and intellectual property. The one exception is a legal obligation to report an immediate risk of harm.
How do I choose a coach?
By where you are and the language you want to work in, or by writing without choosing. The first step form lets you name a coach or say no preference, and the note reaches the right one.
How do I start?
With a short note through the form on this page, saying what you are facing. A coach replies personally.
Talk to an executive coach.
Thank you.
Your note is on its way. One of the three coaches will reply to you personally.