Why us
Work with coaches who have held senior operating roles.
Three executive coaches, working across three continents, each with over three decades of experience, two of them among the first in Germany.
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North America
CFO positions at Ascom and Sage.
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Europe
Managing director of an international business consulting boutique in Japan.
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Latin America
Co-founder of OCC Solutions.
Global reach, local expertise. Four languages between the coaches.
The practice is called Perspectives Work because the work is changing how a leader sees.
A leader who can look at a situation from more than one side decides better on it.
We uphold the highest standards, guided by the International Coach Federation, to ensure excellence, integrity, and trust in every coaching experience.
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Anna Maria Casas Rudbeck
- Fellow, Institute of Coaching
- ICF
- Cambridge Judge MSt
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Boris Carl
- MSc, London School of Economics
- ICF
- Association for Coaching
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Ricardo Matamala
- Co-founder, OCC Solutions
- Universidad de los Andes
What changes is the view.
- How you come across You cannot see your own blind spots. That is what makes them blind spots. Someone outside your organisation can, and says so plainly.
- The team you actually have Your team agrees with you a little too quickly. You learn to hear what they are not saying, and to lead the people you actually have.
- The decision you keep circling The decision you have been circling for weeks looks different from the other side of the table. Seeing it from there is usually where it gets made.
If any of that is your week, this is the work. A short note is the first step. A coach replies personally.
Anna Maria Casas Rudbeck’s client organisations
Among the first.
- Anna Maria Casas Rudbeck was among the first to establish executive coaching in Germany, 24 years ago.
- Boris Carl was among the first to bring executive coaching to Japan and Germany.
Two clients describe their work with Anna Maria.
“Anna Maria is truly in a class by herself.”
“With a broad and holistic perspective, they’ve guided me through challenging moments, helping me make crucial decisions with greater awareness and confidence.”
Common questions
What makes Perspectives Work different from other executive coaching?
Three coaches who each held senior operating roles before they coached, on three continents, two of them among the first executive coaches in Germany and among the first in Asia. The practice works to the standards of the International Coach Federation.
Have the coaches run organisations themselves?
Yes. Anna Maria Casas Rudbeck held CFO positions at Ascom and Sage. Boris Carl was managing director of an international business consulting boutique in Japan. Ricardo Matamala co-founded OCC Solutions.
Who have the coaches worked with?
Anna Maria’s recent clients include L’Oréal, Adidas, Mercedes-Benz, Intel, Shiseido and the Bill and Melinda Gates Foundation. Boris’s and Ricardo’s recent clients are listed on their own pages.
Where are the coaches based?
Anna Maria Casas Rudbeck for North America, Boris Carl for Europe, Ricardo Matamala for Latin America. Between them they coach in English, German, Spanish and Swedish.
Are the coaches certified?
Each coach’s credentials are listed on this page under the standard the practice holds itself to, and on their own pages. The practice is guided by the International Coach Federation.
Talk to an executive coach.
Thank you.
Your note is on its way. One of the three coaches will reply to you personally.