Executive coaching for CEOs, senior leaders and executive teams
We have the perspective you need.
Three senior coaches, working across three continents, each with over three decades of experience, two of them among the first executive coaches in Germany.
Pioneers in the fieldAmong the first in Germany and Asia



Anna Maria’s clients have included
One practice. Three perspectives.
One of the first executive coaches in Germany. Former CFO at Nike, Ascom and Sage.
Fellow, Institute of Coaching · ICF · Cambridge Judge MSt
Read her recordIn their clients’ words
“In my 30+ year career as CHRO, I met, interviewed and hired many executive coaches to work with executive teams. Anna Maria is truly in a class by herself. I saw first-hand the positive impact she had on individual executives. In my case, she had a transformative impact on my leadership effectiveness.”
“As I had hoped, working with Anna Maria gave me the tools to become a much better leader. What I hadn’t expected was that I would also become more confident and fulfilled both professionally and personally.”
Thirty years in the role. Had hired many coaches.
“Anna is an exceptional coach whose approachable and practical style has been key to my personal and professional growth. With a broad and holistic perspective, they’ve guided me through challenging moments, helping me make crucial decisions with greater awareness and confidence. Their ability to balance pressure and focus on building emotional intelligence has empowered me to face complex challenges with greater resilience, turning obstacles into opportunities for growth.”
From Anna Maria’s clients. Names withheld. Coaching is confidential.
The record, across three careers
Further in
Where to go from here.
- Why us Coaches who have held senior operating roles, working across three continents.
- Executive coaching Somewhere to think out loud: coaching as a catalyst for personal and organizational change.
- Services Five services, from leadership transition to executive team coaching.
- Assessments Six validated instruments, read with you rather than handed over.
- Coaches Anna Maria, Boris and Ricardo: three bases, North America, Europe and Latin America, coaching offered worldwide.
- Articles Their writing on leadership: fresh ideas, practical insight and a challenge to traditional thinking.
Common questions
Who are the coaches?
Anna Maria Casas Rudbeck, Boris Carl and Ricardo Matamala. Each has over three decades of experience, and two of them were among the first executive coaches in Germany and among the first in Asia.
What does Perspectives Work offer?
Executive coaching for senior leaders and their teams, five named services from leadership transition to executive team coaching, and six assessment instruments read with you rather than handed over.
What is Perspectives Work?
An executive coaching practice of three senior coaches, each of whom held senior operating roles before coaching, with remits in North America, Europe and Latin America.
Do the coaches work internationally?
Yes. The three cover North America, Europe and Latin America and work with leaders worldwide, in English, German, Spanish and Swedish between them.
How do I start?
With a short note through the form on this page, saying what you are facing. A coach replies personally.
In their own words
Leadership Has No Gender
Gender equality is vital for us all and essential for a more equitable future.
By Anna Maria Casas →Trust Talks: Unlocking Your Team’s Potential
How often coaching clients report the lack of trust inside senior teams, and what rebuilds it.
Read the article →Conflict as a Driver of Innovation
Conflict is often viewed as disruptive and uncomfortable. Handled well, it is where creativity starts.
Read the article →Talk to a senior coach.
Thank you.
Your note is on its way. One of the three coaches will reply to you personally.
Talk to a senior coach
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